Scroll through the project
A job portal
This project started from scratch, and I stood at its beginning. After brainstorming with colleagues, we came up with the brand name. In cooperation with graphic designers, based on the target group, we created a brand identity and more online and offline materials. In cooperation with web creators, we coded the website and worked on its expansion in the form of administration for users. I worked also with specialists on PPC advertising and SEO. My role was managerial, but I put a piece of myself and my creativity into everything. I designed web content, strategy and creative design for social media and email marketing. I had been working on this project for ten months since the first brainstorming, and the project was far from finished, but I think we got the brand on the right track!
Note: I did not attach any results as I was no longer with the company.
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brand name (based on Czech word "kariéra", meaning career) and logo (representing cooperation of people in work, but also possibility of change)
Branding:
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colorful color pallete (due to a diversified job offer)
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playful shapes and patterns (coming up from playing with the logo)
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claim ("Portal with a job offer, on which you can color yourself", "color yourself" - meaning to show what is in you, your proficiency and work skills and get the best job)
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Brand management and marketing:
PPC advertising
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targets:
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job applicants and working people
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employers
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strategy:
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STDC model
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acquisition and remarketing
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Ad design
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banner 1
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static display ads for websites with a call to action and an arrow
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banner 2
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engaging video ads for social media showing people in work in a specific working department
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banner 3
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carousel ads for social media presenting specific job positions in various bold colors to gain attention
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Ad content
- job offers grouped by various specifications:
- company
- city
- segment or a department
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job advertising offer for companies with USP and CTA
banner 1
banner 2
banner 3
content examples
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🌎
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🙋♀️
Social media management
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target:
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job applicants and working people
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goals:
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company profile page view
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job advertisement page view
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blog post page view
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engagement on posts (reactions, comments and sharing)
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gaining the greatest possible reach
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gaining followers
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Social media design
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imagery of working people
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illustrations in brand color palette
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gifs, videos, carousel and classic image posts
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noodle" pattern all over the wall
Social media content
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company overview and corporate culture of advertising employers
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job offers from a specific employer
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special job offer
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new job offers
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tips for job applicants and employees
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news and fun facts from a work-life
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funny gifs with a career theme
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voting on career and work preferences
Social media post examples
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post 1:
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useful information about holidays in the Czech republic
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carousel with creative calendar design
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slides with a call to engagement in the end (share, save the post)
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post 2:
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funny gif showing situations from a working environment
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likely to be shared in stories
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post 3:
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with educational character, explaining a term from business language
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advertising a few vacancies from the related field
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call to action to visit job offer sites
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Instagram posts
post 1
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post 3
post 2
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E-mail marketing
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target:
- subscribed job applicants
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goals:
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job advertisement page view
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job application
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E-mail content
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welcome e-mail (template 1):
- distributed automatically after subscription
- contains a welcome message, a selection of job offers with links from various departments and links to a selection of departments
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newsletter (template 2):
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distributed regularly
- contains the latest job offers
- easy to edit
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E-mail design
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logo without background
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clear arrangement of elements
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buttons and arrows in a shape coming up from the logo (design 1)
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imagery of working people with a purple accent
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illustrations representing work departments in brand colors
template 1
design 1
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template 2
Web sites management
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targets:
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primary job applicants
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secondary job advertisers
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goals:
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acquisition of new job applicants
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acquisition of new job advertisers
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e-mail subscription
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saving a job offer
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job offer sharing
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Web sites content and SEO
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homepage (design 1):
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quick job search by keywords and location
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favorite job departments, latest job offers, latest blog posts according to SEO
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e-mail subscription
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job offers overview (design 2):
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job search and job filter
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short description of a job offer according to SEO
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job offer details (design 3):
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description of a job offer
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right panel with basic employment arrangements, other job offers, sharing options and the option to e-mail the offer
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job application form
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job advertisers overview:
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picture, logo and a short description of a company
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job advertisers detail (design 4):
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submenu
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basic information, employee reviews, branch offices locations, selection of job advertisements, contact information, social media links, head office location and a map
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right panel contains photos, videos and a contact form to write to the company
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landing page for job advertisers (design 5):
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numbers showing objectives met, basic information about registration of a company profile and job advertisement, examples of job advertisements, companies reviews
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contacts:
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plus contact form on every page
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Web sites design
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imagery of working people with a purple accent and transparent "noodle" pattern cover
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illustrations representing work departments in brand colors
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tablets showing the real interface (design 6)
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sections in a rounded shape
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buttons and arrows in a shape coming up from the logo
design 1 - 3
design 4
design 5
design 6
If you have a similar project and are interested in cooperation, contact me!
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